Digtal Virgin Inc. AdCast
Our ADCAST service allows any advertiser to syndicate their campaign on the Podcasting system. We can convert television and radio ads to podcast and publish them to the syndication system. These ads are then viewed by a world wide audience seeking the same relevant topics as your ad.
The growth of PodCasting is amazing, near 400% increase in the available radio shows in just one year. More than 100 million listeners daily. This is the new radio! Placing ads on Podcasts is considered to be inevitable with band width and production costs rising for the most popular PodCasts the casters are actively seeking advertisers for their shows. The cost effectiveness is two fold first the content generators are small and need low fees for ad placement and the listeners are actively seeking the topic of the content. In marketing we call this captured demographic. Our system enables you to deliver the content in a usable format to the PodCaster. Track the ad the listener stats and the popularity of the PodCasts.
With VidCasts moving into the living room Video Podcasts are competing with the traditional television syndication. Because of this competition all major media content providers are now offering PodCasts as well all of the top ten television shows are available on PodCast and all of the major radio shows are now available. This is an indication of commodity shift the future of media delivery looks like a combination of PodCasting and Cable/ Satellite.
Our service is comprised of;
- converting existing audio or video content,
- and /or production of your ad,
- planning an effective ad campaign,
- brokering your ad placement on major PodCasts,
- reverse auctioning your ad to PodCasters,
- listener tracking on our webbased report system,
- daily report generation,
- analysis of ad efficacy.
| 
